You don't need a new agency. You need better CRM decisions.
Most brands are sitting on a goldmine of customer data.
But instead of growing profit, your CRM is eating time, budget, and team energy.
You don’t need more emails, prettier templates or a whole new team.
You need a clear strategy that makes your existing database drive real, measurable growth.
Expert CRM strategy, without the £5k/m agency retainer
I’m a CRM and data strategy consultant with over a decade of experience transforming customer databases into predictable profit machines during my time at dunnhumby, dentsu and Wunderman Thompson.
I’ve led CRM strategy for brands including Shell, BT, AB InBev, Eurostar, Marquee TV, Gandy’s, and Save My Exams.
Get unbiased, senior oversight to kill bad ideas and drive true incrementality from your existing customer data.
The results you can expect
💸 True incrementality
We measure the real impact of every email and campaign so you know what’s driving sales — and what’s just noise.
→ Marquee TV: 1089% uplift in purchases over 3 months through CRM activity🎯 MVC activation
We identify and grow your top 20% of customers — the ones driving the majority of your profit — with precision campaigns that deepen loyalty and increase spend.→ Klaviyo found retaining fewer customers but increasing their spend resulted in over 3x the growth rate.
🚀 CRM-driven acquisition
Use your customer data to attract better-quality leads and lower your overall cost of acquisition.
→ Save My Exams: 45% sales uplift from free to paid subscribers via automated CRM flows💡 Smarter retention & activation
Data insights (segmentation, churn analysis and more) reveal behavioural patterns→ Marquee TV: loyalty analysis revealed the moment of habit formation, increasing 'started video' events by 66%
Fractional strategic consulting
This isn’t another “retainer” or project. It’s a focused, senior-level partnership to create measurable growth in 90 days.
Phase 1 — Deep discovery
We audit your data, automations, and customer performance to find the biggest profit opportunities.Phase 2 — Strategic roadmap
Clarity and accountability with a clear 6-month action plan. Your roadmap with quick wins and long-term revenue drivers prioritised.Phase 3 — Hands-on execution coaching
Weekly working sessions with your team to turn insights into sales, not slide decks.Ongoing access
Unlimited Slack support between sessions. I’m your CRM sounding board whenever you need clarity or direction.Who it’s for?
✅ Brands with 10k+ customers
✅ Founders, CMOs or CRM managers frustrated by flat performance
✅ Teams ready to make data-driven marketing decisions that actually move the needleIf your CRM is busy but not profitable — we should talk.
Ready to unlock your CRM’s hidden profit?
Let’s find out how much revenue your customer list is really sitting on.
