Convert your customer list into
a revenue engine 🚀
Most brands are sitting on a goldmine of customer data.
But instead of growing profit, your CRM is eating time, budget, and team energy.
You don’t need more emails or prettier templates.
You need a clear strategy that makes your existing database drive real, measurable growth.
I help brands turn CRM activity into cashflow.
I’m a CRM and data strategy consultant with over a decade of experience transforming customer databases into predictable profit machines.
I’ve led CRM strategy for brands including Shell, BT, AB InBev, Eurostar, Marquee TV, Gandy’s, and Save My Exams.
Now I work directly with high-growth brands who want senior-level CRM expertise - without agency overhead or slow implementation.
The results you can expect
💸 True incrementality
We measure the real impact of every email and campaign so you know what’s driving sales — and what’s just noise.
→ Marquee TV: 1089% uplift in purchases over 3 months through CRM activity🎯 Most Valuable Customer growth
We identify and grow your top 20% of customers — the ones driving the majority of your profit — with precision campaigns that deepen loyalty and increase spend.→ Klaviyo found retaining fewer customers but increasing their spend resulted in over 3x the growth rate.
🚀 CRM-driven acquisition
Use your customer data to attract better-quality leads and lower your overall cost of acquisition.
→ Save My Exams: 45% sales uplift from free to paid subscribers via automated CRM flows💡 Smarter retention & activation
Data insights (segmentation, churn analysis and more) reveal behavioural patterns→ Marquee TV: loyalty analysis revealed the moment of habit formation, increasing 'started video' events by 66%
How we work together
This isn’t another “retainer” or project. It’s a focused, senior-level partnership to create measurable growth in 90 days.
Phase 1 — Deep Discovery
We audit your data, automations, and customer performance to find the biggest profit opportunities.Phase 2 — Strategic Roadmap
You get a clear 6-month action plan with quick wins and long-term revenue drivers prioritised.Phase 3 — Hands-on Execution Support
Weekly working sessions with your team to turn insights into sales — not slide decks.Ongoing Access
Unlimited Slack support between sessions. I’m your CRM sounding board whenever you need clarity or direction.Who it’s for
✅ Brands with 10k+ customers
✅ Founders, CMOs or CRM managers frustrated by flat performance
✅ Teams ready to make data-driven marketing decisions that actually move the needleIf your CRM is busy but not profitable — we should talk.
Ready to unlock your CRM’s hidden profit?
Let’s find out how much revenue your customer list is really sitting on.
