The instant upgrade to your in-house team you've been looking for
Your marketing team are smart, trustworthy and hardworking.
They can figure anything out BUT they don't know, what they don't know.
You can see a lot of high quality work is being done, but it's not moving the dial.
You need an instant knowledge upgrade, to cut the waste and implement a clear, accountable roadmap for growth.
Expert marketing strategy, without the £5k/m agency retainer
I’m a senior marketing consultant with 15 years' experience leading strategy for some of the biggest (Shell, BT, Unilever) and fastest growing (iwoca, Save My Exams, Google DeepMind) brands.
I'm also a certified Coach, working with teams and business leaders. I know what it is to really listen, understand the blockers to team success and co-create a plan to remove them.
Working with me gives you the unbiased, senior oversight needed to kill bad ideas and put in place proven growth strategies across acquisition and retention (that will actually get actioned by your team).
The results you can expect
💸 True incrementality
Uplift studies, geo-testing, proper incrementality measurement. If working for dunnhumby taught me anything, it's that test vs. control measurement is essential.
→ Geo-testing channel expansion for Save My Exams demonstrated a statistically significant 29% sales uplift between test & control regions.🎯 Cutting waste
If it's not driving net new customers, we find it and fix it.
→ With relentless focus of >90% of marketing budget on Meta and Google, I grew Pepa London revenue 10x over 3 years.
🚀 CRM-powered acquisition
Use your customer data to attract better-quality customers and lower your overall cost of acquisition.
→ Save My Exams: 45% sales uplift from free to paid subscribers via automated CRM flowsFractional strategic consulting
This isn’t another “retainer” or project. It’s a focused, senior-level partnership to create measurable growth in 90 days.
Phase 1 — Deep discovery
I conduct a deep discovery of your current setup through interviews and looking "under-the-hood" of your setup. I identify the biggest opportunities and blockers we have to address.Phase 2 — Strategic roadmap
I create clarity, focus and accountability with a clear 6-month action plan. This becomes your teams' roadmap with quick wins and long-term revenue drivers prioritised.Phase 3 — Hands-on execution coaching
Weekly working sessions with your team to troubleshoot, prioritise and drive resultsOngoing access
Unlimited Slack support between sessions. I’m the marketing sounding board for you and your team whenever they need clarity or direction.Who it’s for?
✅ Brands with 10k+ customers
✅ Founders and CMOs frustrated by flat performance
✅ Teams ready to refocus on a strategy that actually move the needleIf your team is busy but not impactful — we should talk.
Ready to unlock your team's potential?
Let's find the blockers and opportunities that are going to move the needle in your business.
