Has your ad performance plateaued?
I'm James, a paid media consultant. I work with brands to make their media spend work harder.
Who do I help?
✅ Brands who've maxed out their current channels and need to shift gear
✅ Founders, CMOs and Directors of Growth who need clarity on what's working
✅ Teams ready to diversify their channel mix and move from performance to full-funnel marketing
If you're here, it's probably because you're trying to figure out what's actually working - and what's next.
Why work with me
I’ve managed over £100M across every major channel for Google DeepMind, Specsavers, trainline, teapigs, Save My Exams, and Grubby.
You've exhausted the obvious playbook and need strategic clarity on what's next.
You need someone who can prove what drives incremental growth, cut the waste, and scale intelligently.
That's what this is.
The results you can expect
💸 Proving what actually works
Uplift studies, MMM, proper incrementality testing. I started as a trainee econometrician - this is where I geek out most.
→ Geotesting new channel test for Save My Exams demonstrated a statistically significant 29% sales uplift between test & control regions.🎯 Cutting waste
If it's not driving net new customers, we find it and fix it.
→ With relentless focus on incrementality, Pepa London revenue grew 10x over 3 years.
💡 Intelligent scaling
Finding headroom in current channels or expanding into new ones strategically. I helped teapigs launch their first TV campaign.
→ teapigs TV ad: 87% YoY sales uplift in London and a 25% increase in share of search during the campaign.
What my clients say
"James helped us validate our hypotheses and discover what was actually driving growth. Within three months we'd cut our cost per acquisition by more than half. Speaking to James is my favourite call of the week!"
- Toby Bradshaw, Founder & CEO, Linq
How we work together
You can start with a fortnightly 1 hr call where I provide strategic support. I also offer unlimited Slack support between sessions. I’m your senior growth strategy sounding board whenever you need clarity or direction.
We can progress to deep discovery, strategic roadmap development, and hands-on execution coaching as required.
Fortnightly calls: from £600+VAT per month.
Ready to figure out what's next?
Book a call below or email me at james@wegrow.agency.
